2/14/2024 0 Comments Girl on parle g biscuit![]() If it is a symbol of struggle, it is also a unique equalizer. Bereft and out of options, their meals also constituted Parle-G biscuits. But in a gut-wrenching consequence, migrant workers who had left their towns for cities in search of work had to trek miles to go back home. In 2020, India shut down and all trains and buses stopped. Mothers who didn’t have expensive baby formula have used these biscuits as a substitute. A lot of credit goes to its marketing over the years: the rechristening to Parle-G, the introduction of the iconic girl on the packet, and the campaigns, including one with India’s superhero Shaktiman.Ĭonsider what this brand has meant for a people that made meals out of the packet. The supply of biscuits was affected by World War II, but for most of the past eight decades, it has dominated the market. In the times when British biscuits were prohibitively expensive for Indians, this humble product offered nourishment at a very small cost. With a dozen people, he started producing toffees and confectioneries, but it wasn’t until 1938 that Parle Glucose was born. In pre-independent India, founder Mohanlal Dayal Chauhan bought a factory in Vile Parle, Mumbai, which gave the company its name. The beginnings of the confectionery company Parle go back to 1929. Related: Where to Go in India Based on Your Travel Style In villages, in metros, on roadside highways, in big supermarkets, Parle-G is a staple. In Hampi, Karnataka, after being on our feet all day, when we sat down to rest our soles at a non-descript stall, the request for biscuits was met by a smaller packet. A companion of this steaming cup of strong, milky tea is Parle-G. The Legacy of Parle-GĮvery day, office-goers step outside of their glass-and-concrete buildings for a chai and sutta (tea and cigarette) break and walk to the tapris (tea and food stalls) on their perimeter. She is synonymous with the brand and pops up at tea stalls across the country- chai and Parle-G are an excellent combination that Indians in urban and rural areas swear by. ![]() The bright yellow plastic packaging with the illustration of a sweet-looking, dark-haired toddler with studs in her ears is classic and unmistakable. I n the pantry of my apartment, the 800-gram Parle-G pack is never missing from the shelf.
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